together we bring more.
Celebrate the milestones in life – from your first promotion to holiday parties with friends and family – and make them more meaningful with beef. This holiday season, we celebrate moments with friends, family, and everyone in between. All curated with stories and recipes we are sure you will come back to, again and again. So, grab a plate and join us!
try a tenderloin
Watch your local stores for whole Beef Tenderloins on sale, and then let our video show you how easy it is to transform that into many delicious meals. Check out this page for some delicious Tenderloin Recipes!holiday recipes that bring us together
classic holiday dinners
Make your dinner a celebration to look forward to this holiday season. For Hanukkah or Christmas dinner, stick with delicious classics like Prime Rib, Beef Wellington or a savory Brisket.
brunch recipes
Pull up a chair and start the holidays with these great brunch recipes.
holiday appetizers
The hardest part with these appetizer recipes is saving enough room for the main course.
don't forget the drinks
pairing prime rib with wine
With a Prime Rib, the meat is tender, savory and rich with a good amount of marbling. This translates to big flavors. This is when the young, bold wines, come in. For more tips on finding the perfect match for beef and wine, check out a guide to beef and wine pairing by Vindulge.
pairing beef and alcohol
While it all comes down to personal preference, we have compiled some general guidelines to finding the perfect beef and alcohol pairing.
cuts for the wish list
Check out some of the country's favorite and most popular beef cuts for the holiday season.
RIBEYE rOAST (PRIME RIB)
The Prime Rib, the classic holiday roast. With its rich, beefy flavor, you can’t go wrong.
BEST CUTS FOR OVEN ROASTING
Oven roasting is the simplest way to prepare beef – just season and let the oven do the rest. And with these cuts of beef, your centerpiece is sure to be both delicious and memorable.
holiday cooking tips
holiday roast swap
You're hosting dinner for the holidays, but your budget has changed. How do you still cook a delicious beef dinner sure to impress? Beef's great versatility means that you can find cuts at a variety of price points to fit any budget, even during the holidays!
expert tips for a holiday roast
A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.OVEN ROASTING basics
Don’t stress over the cooking and spend more time with your guests by oven roasting. This simple cooking method uses a lower temperature over a longer period of time, allowing you to "set it and forget it."
oven roasting timetable
Find the recommended oven roasting times for the some of the most popular beef cuts this holiday season. With these guidelines and an instant read thermometer, you'll have a nicely done roast every time.
determining doneness
Do you know the difference between medium and medium-rare? A meat thermometer and these tips on determining doneness will help ensure your beef- whether a steak, roast or ground beef, is safe and delicious.
HOLIDAY RIB ROAST | TIPS & TRICKS
Need help prepping your holiday rib roast? Marcia Smart's here to help with all of her tips and tricks for the perfect holiday dish.
CROWN ROAST WITH JET TILA
This holiday season, incorporating BEEF is the ultimate. Watch as chef Jet Tila makes Crown Rib Roast with Stuffing. You'll be thankful you did.
keep exploring
ALL about prime rib
Discover mouthwatering recipes, learn new cooking tips and explore the cut that makes the Prime Rib, prime.
so long leftovers
On a tighter budget this season? Use leftovers from your roast to stretch one meal into multiple meals.
beef charcuterie board
This holiday season, let a charcuterie board featuring beef take the “bored” out of that traditional, tired, and oh-so-predictable meat and cheese tray.